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  • Writer's pictureMary Ann

CMA FEST WELCOMES NEW AND RETURNING PARTNERS

Chevrolet, Dr Pepper and Maui Jim Featured as Stage Sponsors



As CMA Fest kicks into full gear in downtown Nashville this Thursday, June 9 through Sunday, June 12, CMA announces new and repeat festival partners including Chevrolet, Dr Pepper, Maui Jim and Anheuser-Busch.


Chevrolet, CMA’s longest-standing partner, returns with a major presence as the Official Ride of Country Music with two CMA Fest stages – the Chevy Vibes Stage located at Walk of Fame Park and the Chevy Riverfront Stage at Riverfront Park. Visitors are encouraged to stop by the Chevy TikTok Duet Booth near the Vibes Stage and show off their dance moves or get a free ride in a brand new “Catch-A-Chevy” vehicle near the Ascend Amphitheater entrance. Chevy will also be surprising lucky fans with “Best Seats in the House” tickets to CMA Fest’s nightly stadium concerts.


Dr Pepper, a first-time CMA Fest stage sponsor, joins as the Official Non-Alcoholic Carbonated Beverage Partner of CMA Fest. Fans can visit the Dr Pepper Amp Stage located in Ascend Park to hear great music, cool off in the shade and sample Dr Pepper Zero Sugar and Dr Pepper Dark Berry, back for a limited time.


Maui Jim Sunglasses returns to the festival this year as the Official Eyewear of CMA Fest. In addition to checking out cool tunes from the Maui Jim Reverb Stage on Bridgestone Arena Plaza, fans can visit any of their four locations throughout the festival to find their next perfect pair of sunglasses.


Anheuser-Busch presents numerous brands across the CMA Fest footprint this year - leading with Busch Light, the Official Beer Sponsor of CMA Fest, along with the Official Hard Seltzer Sponsor of CMA Fest, Karbach Brewing Co.’s Ranch Water and NUTRL, the Official Ready to Drink Vodka Sponsor of CMA Fest. Fans who stop by the “Busch Country” experience in Ascend Park will enjoy meet-and-greets with various Country artists, snag fun merch, snap a photo with friends at one of their photo ops and can enjoy a Busch Light.


Beringer Bros. Wine, Crown Royal, Delta Air Lines and No7 Beauty Company are also bringing unique fan engagement opportunities to CMA Fest this year. Beringer Bros. Wine will offer samples of their Bourbon Barrel Aged, chilled wines and Prohibition Punch, along with an old-time saloon photo area where fans can commemorate the fun with a selfie or group pic. Crown Royal will continue its Generosity Hour series in partnership with Operation Stand Down Tennessee at the Crown Royal Ranch as they raise a glass in support of the military community that generously serves our country, plus, fans 21+ will be able to enjoy live Country Music while packing Purple Bags to give back to the military community. Fans who visit Delta Air Lines inside Fan Fair X at Music City Center can enter for a chance to win a pair of round-trip Delta One tickets and meet their favorite artists via their numerous meet-and-greet artist sessions. No7 Beauty, also inside Fan Fair X, is offering samples, plus fans can enter for a chance to win a VIP trip for two to “The 56th Annual CMA Awards” in November.


Additional brands activating across the 2022 CMA Fest footprint include AARP, ABC, Austin Cocktails, Cheez-It, Creminelli Fine Meats, Durango Boots, Hunt Bros. Pizza, Idahoan Potatoes, JTV, Kingsford Charcoal, Monster Energy, Nitto Tire, Papa Murphy’s, RAIN Water, Reser’s Fine Foods, Rock & Roll Denim, Roper, Soco Swings, Sugarbee Apple, TN Air National Guard and Vera Bradley.


CMA Fest support is also being provided by marketing partners including Amazon Music, Apple Music, Audacy, the Country Music Hall of Fame and Museum, Cumulus/Westwood One, iHeart, Music Choice, Opry Entertainment Group, Pandora, PEOPLE and SiriusXM with extensive coverage across a variety of online, digital and broadcast platforms.


CMA Fest offers a variety of ticket options at all price levels. While four-day passes and single night tickets for the nightly concerts at Nissan Stadium are nearly sold out, fans can still act fast to purchase tickets to the Nighttime Concerts at Ascend Amphitheater (Friday and Saturday nights only), the new Riverside Retreat premium destination along the Cumberland River, and Fan Fair X inside Music City Center featuring celebrity panels, games and partner activations to unforgettable performances and meet-and-greets. Visit CMAfest.com/tickets to purchase today.


Official CMA Fest merchandise will be available for purchase across multiple locations within the CMA Fest footprint June 9-12. Retail locations include Ascend Amphitheater, Broadway, Chevy Riverfront Stage, Dr Pepper Amp Stage, Fan Fair X, Nissan Stadium and Chevy Vibes Stage at Walk of Fame Park. Fans are also able to purchase official merchandise online at shop.cmafest.com and through the CMA Connect App.


CMA Fest is uniquely programmed with artists donating their time so a portion of ticket proceeds can be invested in high-quality music education programs throughout the U.S. via the CMA Foundation.   


Don’t miss a beat by staying connected with CMA on CMAfest.com, the Official CMA Connect App, Facebook, Twitter, Instagram and sign up for CMA Country Connection emails to receive the latest news as soon as it’s announced. 


Named the “gold standard” and topping Billboard’s list of the 10 Best Country Music Festivals, CMA Fest is the longest-running Country Music festival in the world. The 2019 CMA Fest sold out with capacity crowds and had the largest engagement by Country Music fans in the event’s history, with visitors from all 50 states and 37 international countries flocking to downtown Nashville.  


About CMA Fest The Ultimate Country Music Fan Experience™ began in 1972 as Fan Fair®, which drew 5,000 fans to Nashville’s Municipal Auditorium. Now celebrating its 49th year, the legendary festival has become the city’s signature Country Music event that hosts tens of thousands of fans from all 50 states and 37 international countries. In 2019, CMA Fest featured hundreds of artists performing—all to benefit music education. CMA Fest is a one-of-a-kind festival with artists donating their time to perform so ticket proceeds can directly benefit high-quality music programs across the country through the CMA Foundation. This is the 19th consecutive year CMA has produced a summer music program to be broadcast as a network television special.


About the CMA Foundation The Country Music Association established the CMA Foundation, a nonprofit 501(c)(3), in 2011 to leverage strategic partnerships, professional development for qualified music teachers, and grant distribution to improve and withstand equitable music education programs for all students nationwide. Headquartered in Nashville, Tennessee, the CMA Foundation focuses on providing sustainability, advocacy, and accountability within music education by investing in various resources for students, schools, and communities.

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