• Mary Ann

FISTFUL OF BOURBON LAUNCHES NATIONALLY WITH NEW SPAGHETTI WESTERN TRAILER

FISTFUL OF BOURBON LAUNCHES NATIONALLY WITH NEW SPAGHETTI WESTERN

TRAILER, SILK PAJAMAS & A SPLASH OF HOLLYWOOD SPIRIT



It’s a hot day in the wild, wild west. A cowboy interrupts a duel to slather sunscreen all over his face, while questioning the whole idea of scheduling shootouts at high noon. Another cowboy compares a bourbon’s smoothness to the silk loungewear he has taken to wearing. “It ain’t just a bourbon,” he says, “it’s a damn fistful.”

That smooth swig is Fistful of Bourbon, launched nationally today by William Grant & Sons, the fiercely independent Scottish family distiller. Bringing over 100 years of blending expertise to the world of bourbon, Fistful is the first from-the-ground-up  American  whiskey  from  the  award-winning  portfolio.  A  blend  of  five  straight  bourbons  – literally a fistful— Fistful is a one of kind whiskey delivering the best the category has to offer. A brand born from ingenuity,  for  its  national  launch  Fistful  of  Bourbon  created  its  own  series  of short  brand  films  poking  fun  at cowboy movie clichés with writer and Saturday Night Live Movie Short Director Paul BrigantiTaking inspiration from Hollywood’s action packed Spaghetti Westerns, cult film classics and laugh out loud cowboy comedies, the Fistful of Bourbon world has been brought to life in these films and just in time for its coast to coast debut.

Known for his work on Saturday Night Live (NBC), Adam Ruins Everything (TruTV), and the Upright Citizens Brigade, Briganti worked with Fistful to create the series of shorts, giving consumers a glance into Fistful’s irreverent and hilarious world. The shorts star Frank Garcia-Hejl (writer, actor, director with Upright Citizens Brigade) and George Basil (a regular on HBO’s Crashing). To coincide with roll-out onto shelves and into saloons from east to west, the films launch today across social media, streaming platforms and on FistfulofBourbon.com.

"Working with Fistful Of Bourbon was so fun, it felt like making movies with friends,” said Briganti. “They have great taste in comedy, weren’t afraid to let me take creative risks, and they also make great bourbon, which has come in handy in 2020.”

“If you’ve ever found yourself daydreaming about who would win in a duel, Billy Crystal in City Slickers or Gene Wilder in Blazing Saddles, then Fistful of Bourbon is for you,” said National Brand Ambassador, Anthony Bohlinger. “There are many quirky characteristics that make Fistful what it is, from our blending process to our obsession

with Hollywood and Western cult film culture. The trailer we created with Paul takes all of these things and wraps them in a wacky bow for viewer enjoyment.” While Fistful hopes to one day make a full length feature about just how damn good its bourbon is, for now 30 second clips accompanied by smooth, neat pours of whiskey will do just fine.

Originally launched in Texas in 2018, Fistful’s superior drinkability and playful personality caught on with bartenders and consumers alike priming the brand for its national launch in 2020. Fistful has been honored with a double gold medal in 2019 by the International Spirits Challenge, and most recently received a gold medal at 2020 San Francisco Spirits Awards.

Blended by William Grant & Sons Master Blender Brian Kinsman, who was awarded the 2017 ISC Master Distiller of the Year, and Kelsey McKechnie, William Grant & Sons Whisk(e)y Blender, Fistful of Bourbon was mastered after sampling loads of straight bourbons from all over America. “There’s an art and science to blending — and Fistful is a balance of both,” explained William Grant & Sons Whisk(e)y Blender, Kelsey McKechnie. “Our creative process combined the art of nosing and the science of blending. We’re excited to apply William Grant & Sons’ long-time blending experience to the American whiskey scene.”

Truly a full-fisted bourbon, the whiskey brings together five distinct flavors: balanced and sweet; green, leafy floral notes; soft spices and hints of nutmeg; buttery toffee; cinnamon and licorice. It’s blended and bottled at 45% ABV with an average SRP of $24.99 for 750ml and $1.99 for 50ml.

Fistful  is  available  from  September  2020  in  on-and-off  premise  retailers  and  bars  around  America.  For  more information  and  to  view  the  trailers,  visit  www.fistfulofbourbon.com.  Follow  us  on  Facebook  and  Instagram

@FistfulofBourbon, order us in bars, and buy us by the bottle in -store or online.


About Fistful of Bourbon

Fistful  of  Bourbon is  a  blend  of  five  straight  bourbons  –  literally  a fistful –  that  together  delivers  the  best  that bourbon has to offer. 100 percent straight American whiskey blended by William Grant & Sons Master Blender Brian Kinsman, who was awarded the 2017 ISC Master Distiller of the Year, and Kelsey McKechnie, William Grant & Sons Whisk(e)y Blender, after sampling loads of straight bourbons from all over America. The whiskey has five distinct flavors: balanced and sweet, green, leafy floral notes, soft spices and hints of nutmeg, buttery toffee, cinnamon and licorice. Fistful launched in Texas in 2018 and is available nationally as of September 2020. It’s blended and bottled at 45% ABV with an SRP of $24.99 for 750ml and $1.99 for 50ml.

For more information please visit: www.fistfulofbourbon.com.

Don’t be a damn fool. Measure & enjoy responsibly.

©2020 Fistful of Bourbon, 45% Alc./Vol. William Grant & Sons, Inc. New York, NY.

About William Grant & Sons

William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.

William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge 12 times over the past 13 years, including the most recent award in 2019. Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the  fastest  growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick’s  Gin,  Sailor  Jerry  Spiced  Rum,  Tullamore  D.E.W.  Irish  Whiskey,  Drambuie,  Milagro  Tequila,  Fistful  of Bourbon,  Grant’s,  Hudson  Whiskey,  Gibson’s  Finest,  Monkey  Shoulder,  Clan  MacGregor,  Reyka  Vodka,  Solerno Blood  Orange  Liqueur,  Flor  de  Caña  Rum,  The  Knot  and  Raynal  French  Brandy.  For  more  information  on  the company and its brands, please visit www.williamgrantusa.com.

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