• Mary Ann

HENDRICK’S GIN ANNOUNCES “TIPPLE EFFECT” CAMPAIGN

THE UNUSUAL GIN MAKER WILL GIVE BACK TO THE BARTENDING COMMUNITY WITH VIRTUAL SHARING SERIES



Hendrick’s Gin is proud to announce “Tipple Effect,” a social media program providing support to the bartending community backed by William Grant & Sons’ Stand Fast Campaign, a company-wide initiative established in the wake of the COVID-19 global pandemic to help bartenders get back to work. Paying homage to a time-honored bartending tradition of making and messengering cocktails to each other, the Hendrick’s Ambassador team will launch a similar program of their own that lives solely on social media to give back to the community that helped build the beloved brand in their time of need. The program will run in May and June will a goal of helping close to 100 bartenders across the US.

“Unusual times call for unusual actions and in these times, we need more caring and sharing,” said Vance Henderson, Hendrick’s Gin National Ambassador. “Our Tipple Effect program is a way to give back to the irreplaceable bartender community that has so graciously supported Hendrick’s over the years. Not only do we want to give back, we want to do it in a way that reminds our bartender friends how much their community cares about and appreciates them. We’re eager to watch the chain of support unfold and ask the industry to join us as we help pay it forward while you do the same for someone else.”

How it works: Vance and his fellow Hendrick’s Ambassadors, Central Ambassador Mattias Horseman and East Coast Ambassador Erik Andersson, will nominate members of the bartending community to create and post personal videos of their curious cocktail creation made with Hendrick’s Gin. In addition to sharing the delightful recipe, the bartender will nominate another bartender to do the same, and so the process will continue on, extending support and spreading positivity throughout the trade community. Each participating bartender will be compensated for their efforts through the Stand Fast Fund to be used during this time of need.

In light of COVID-19, countless restaurants and bars across the US have had to close their doors. Hendrick’s Gin was built in bars and by the bartending community so this initiative aims to give back to those who advocate for the brand daily, in a way only Hendrick’s can.

Consumers can support by purchasing their very own highly coveted Hendrick’s Gin items (penguin pourer or tea set anyone?) at www.hendrickstinyshop.com/Catalog as all proceeds from sales made through June will be reinvested into the Stand Fast Fund, thus continuing to increase the number of participating bartenders Hendrick’s will be able to support. Follow the hashtag #HGTippleEffect to see videos posted from participating bartenders, Hendrick’s Gin’s accounts, and the Hendrick’s Gin Ambassador team’s personal channels:

@HendricksGinwww.hendricksgin.com/us

@vtwiseguy – Vance Henderson, Hendrick’s Gin National Ambassador

@thebarpoet – Mattias Horseman, Hendrick’s Gin Central Ambassador

@youngmrflanagan – Erik Andersson, Hendrick’s Gin East Coast Ambassador

ABOUT HENDRICK'S GIN

Hendrick’s is a deliciously super premium gin, made with a number of unusual twists. To deliver a most curious and delightfully unique flavor, Hendrick’s combines a distinct blend of 11 botanicals, as well as the signature infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Hand crafted in Scotland in miniscule batches by William Grant & Sons, Hendrick’s is the only gin that uses a marriage of spirits from both a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavors. Since Hendrick’s was first introduced to America nearly 20 years ago, it has gained widespread acclaim and received numerous awards, including a Gold medal in the 2017 San Francisco World Spirits Competition; ‘Gin of the Year’ at the Food and Wine Magazine Awards and voted ‘World’s Best Gin’ by the Wall Street Journal. Hendrick’s Gin has an ABV of 44% and an SRP of $34.99.  Please drink the unusual responsibly. For further information, visit www.hendricksgin.com.

ABOUT WILLIAM GRANT & SONS

William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.

William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge 12 times over the past 13 years, including the most recent award in 2019.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Fistful of Bourbon, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.williamgrantusa.com.

HENDRICK'S GIN 44% ALC/VOL. ©2020 BOTTLED AND IMPORTED BY WILLIAM GRANT & SONS. NEW YORK, NY. DRINK THE UNUSUAL RESPONSIBLY.

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