JW Adds Customizable Sound and Vibration Technology to Guest Experience as Part of Their New Well-Being Programming
JW Marriott has announced their official collaboration with Tune, the revolutionary bio-tuning company that taps into the science of sound, frequencies and vibration to optimize overall health and well-being. This first-to-market collaboration with Tune furthers the brand’s dedication to well-being by providing an oasis for JW Marriott guests and visitors to experience a one-of-a-kind moment that leaves them feeling whole and balanced in mind, body and spirit.
JW Marriott guests will have the opportunity to experience custom-designed tune Beds that allow them to select from one of the seven bio-frequencies, ranging from energize to recover. Much like a musician who tunes their instrument to keep it in a state of exemplary performance, these proprietary frequency compositions are designed to shift the body from a fight-or-flight state to a rest-and-recovery state, reset stress hormones, and balance the left and right hemispheres of the brain during an immersive, sensory experience.
Each 15-minute session “tunes” the body and mind on a physiological level, switching the body to an optimal functional, emotional state and facilitates presence, relaxation and happiness. After the session, the mind is clear, the body is relaxed, and individuals feel like their best self; the way the body is designed and intended to feel.
After debuting at Gather, a JW Epicurean & Mindful Experince, the first Tune Studio debuted at the JW Marriott Nashville in December 2019 and will continue to roll out across JW properties worldwide in 2020. Properties slated to offer the experience in their spas and fitness facilities include JW hotels in London, Asia Pacific and Caribbean and Latin America. The collaboration is just one in a series of well-being programs that will create meaningful connections, bring in elements of nature and allow guests to find serenity when staying at a JW Marriott property.
“As a brand we are committed to prioritizing the well-being of our guests, and we look forward to expanding our programming as we continue to encourage guests to be present and enrich the body, mind and spirit through meaningful experiences,” said Mitzi Gaskins, Vice President and Global Brand Leader, JW Marriott. “This innovative use of technology is allowing us to introduce unique offerings at our properties and we’re thrilled to be able to play a larger part in our guest’s health journeys.”
Health and well-being are and have always been a core part of JW Marriott’s brand ethos; building a community within each JW Marriott property that fosters connections and gives every individual a sense of place. The strong disconnect found in today’s digital age has pushed people to seek health practices that touch on things beyond physical health and place a larger emphasis on mental health and stress reducing exercises. By providing alternative well-being options, and truly innovative uses of technology with Tune, JW Marriott is answering the needs of its guests and introducing experiences that further
their well-being experience while traveling.
About JW Marriott Hotels & Resorts
JW Marriott is part of Marriott International’s luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. The impressive array of award-winning hotels cater to sophisticated, mindful travelers seeking The JW Treatment™ – the brand's philosophy that true luxury is created by people who are passionate about what they do. These experiences help guests to be fully present, foster connections and feed the soul. Inspired by the principles of mindfulness, JW Marriott is a haven designed to allow guests to focus on feeling whole – present in mind, nourished in body, and revitalized in spirit – through programs and offerings that encourage them to come together, act with
intention and experience every moment to the fullest. Today there are over 80 JW Marriott hotels in more than 25 countries and territories. Visit JW Marriott online, and on Instagram and Facebook. JW Marriott is proud to participate in Marriott Bonvoy™, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit www.MarriottBonvoy.marriott.com.
For more information on JW, please visit www.jwmarriott.com and @JWMarriottHotels on Instagram For more information on Tune, please visit www.tune.studio.