top of page
  • Writer's pictureMary Ann

Lynchburg Music Fest Pens Deal with Coca-Cola

The inaugural Lynchburg Music Fest announces a new partnership with soft-drink industry leader, Coca-Cola, as an official beverage sponsor of the festival. “Having just announced the addition of Jack Daniel’s as a major sponsor, we’re equally excited to bring Coca-Cola on board too,” said Jonny Hill, Founder of Lynchburg Music Fest, and Owner and CEO of Igniter Productions. “To have an industry leader like Coca-Cola on board, supporting our event, is not only exciting but valuable to our festival-goers as well. People recognize the culture and traditions associated with the Coca-Cola name.”

The whiskey-cola combination won’t be the only exciting addition to Lynchburg Music Fest. The Boy Scouts of America have also set their eyes on the inaugural festival. As part of Lynchburg Music Fest’s commitment to engaging non-profit organizations for the event, local Boy Scout troops will be donating their time in exchange for donations to their troop, to get involved in the exciting weekend in Lynchburg.

Other participating non-profits include Moore County High School, Moore County High School Athletics, Moore County High School Band Boosters, Tullahoma Lions Club Charities, Smith Chapel United Methodist Church and Tullahoma Swim Club. “When we set out to launch Lynchburg Music Fest, our primary goal was to give back to the Lynchburg community and create a family-friendly event,” Hill said. “By working with local non-profits, we’re able to provide them with valuable fundraising opportunities, as well as an exciting weekend of music and community involvement. Children under the age of 12 can attend Lynchburg Music Fest free of charge, and we can guarantee our festival-goers a fun, family weekend with an endless amount of music, events, and activities at the festival.”

New additions to the artist lineup include Sam Bush, Craig Campbell, Erin Enderlin, Ella Langley, Matt Warren and Tony Lane. The two-day music festival will take place next month, August 23 and 24, in historic downtown Lynchburg, with Easton Corbin to headline night one, and Jamey Johnson to headline night two. Single-day tickets are available for purchase online at Lynchburg Music Fest’s official website, on-site at the festival, or at American Craft Distillers in Lynchburg. Tickets may also be purchased at the Jack Daniel’s Distillery. Passes purchased online start at $70 for Friday and $90 for Saturday, with gate prices increasing to $80 and $100. In addition to single-day passes, festival-goers can purchase general admission weekend passes and VIP packages that include whiskey tastings on-site.  Other confirmed artists include Cassadee Pope, David Lee Murphy, Joe Diffie, Keith Anderson, Montgomery Gentry, and RaeLynn. Lynchburg Music Fest will be the very first music festival of this caliber in the history of Lynchburg, bringing multiple stages of country and bluegrass music to South-Central Tennessee. Owned by Lynchburg native Jonny Hill, Igniter Productions brings this one-of-a-kind experiential event to the area, allowing fans of all ages to participate and engage with the community through music. Sponsors for the event include Jack Daniel’s, Lynchburg Winery, Flex Up Fitness, American Craft Distillers, CrossFit 931, First Bank, Lynchburg Cigar Co., Rick’s Barbecue, XP Services, BBQ Caboose, Adventurous Soul Travel Agency, Barrel House BBQ, Henry & McCord Law Offices and Miltec Rapid Manufacturing Systems.

For tickets or more information about Lynchburg Music Fest, visit:

About Lynchburg Music Fest Lynchburg Music Fest is a two-day music and camping festival in historic Lynchburg, Tennessee, featuring multiple stages of award-winning country and bluegrass artists. In association with Igniter Productions, Lynchburg Music Fest is the first festival of this caliber to be held in Lynchburg. Our dedication to bringing the city of Lynchburg an experiential, community event for all ages has positioned us as a top music festival in South-Central Tennessee. Lynchburg Music Fest will take place on August 23-24, in the beautiful Wiseman Park adjacent to downtown Lynchburg, just 70 miles south of Nashville.

About Igniter Productions Igniter Productions is a full-service provider of music publishing, music promotion, and music event management headquartered in Lynchburg, Tennessee. Founded in 2015 by Jonny Hill and Marshall Liles, Igniter Productions aims to serve developing songwriters in the music industry who are unfamiliar with the workings of Nashville, bridging the gap on untapped talent in the country music industry. To date, Igniter Productions represents over 11 different artists and has a professional portfolio of over 200 songs. Since its inception, Igniter continues to expand into music recording, copywriting, and promoting the first-ever Lynchburg Music Fest of Lynchburg, Tennessee.

For more information, visit


bottom of page