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  • Writer's pictureMary Ann

Lynchburg Music Fest Teams Up With Jack Daniel's

New country and bluegrass festival lands Jack Daniel's as major sponsor

Lynchburg Music Fest announces the addition of Jack Daniel’s as a major sponsor for the inaugural year of the music festival.

“We’re thrilled to announce that we’ve partnered with Jack Daniel’s,” said Jonny Hill, Founder of Lynchburg Music Fest, and Owner and CEO of Igniter Productions. “Teaming up with such an iconic brand will bring so many great experiences to our attendees and really speaks to the culture of the event we are trying to build.” In addition to sponsorship, Jack Daniel’s has donated a whiskey barrel signed by master distiller, Jeff Arnett, for a charity auction that will take place in downtown Lynchburg’s gazebo during the weekend of the festival. Other items for auction include two guitars signed by the Lynchburg Music Fest artists; generously donated by Igniter Productions to be auctioned by a new partner, Craig and Wheeler Realty & Auction. Proceeds from the auction will benefit the Wounded Warrior Project and the American Cancer Society. New additions to the artist lineup include Sam Bush, Craig Campbell, Erin Enderlin, Ella Langley, Matt Warren, and Tony Lane. The two-day music festival will take place next month, August 23 and 24, in historic downtown Lynchburg, with Easton Corbin to headline night one, and Jamey Johnson to headline night two.  Single-day tickets are available for purchase online at Lynchburg Music Fest’s official website, on-site at the festival, or American Craft Distillers in Lynchburg. Tickets may also be purchased at the Jack Daniel’s Distillery. Passes purchased online start at $70 for Friday and $90 for Saturday, with gate prices increasing to $80 and $100. In addition to single-day passes, festival-goers can purchase general admission weekend passes and VIP packages that include whiskey tastings on-site.  

Other confirmed artists include Cassadee Pope, David Lee Murphy, Joe Diffie, Keith Anderson, Montgomery Gentry and RaeLynn. Lynchburg Music Fest will be the very first music festival of this caliber in the history of Lynchburg, bringing multiple stages of country and bluegrass music to South-Central Tennessee. Owned by Lynchburg native Jonny Hill, Igniter Productions brings this one-of-a-kind experiential event to the area, allowing fans of all ages to participate and engage with the community through music. 

Sponsors for the event include Lynchburg Winery, Flex Up Fitness, American Craft Distillers, CrossFit 931, FirstBank, Lynchburg Cigar Co., Rick’s Barbecue, XP Services, BBQ Caboose, Adventurous Soul Travel Agency, Barrel House BBQ, Henry & McCord Law Offices and Miltec Rapid Manufacturing Systems. 

For tickets or more information about Lynchburg Music Fest, visit: 

About Lynchburg Music Fest

Lynchburg Music Fest is a two-day music and camping festival in historic Lynchburg, Tennessee, featuring multiple stages of award-winning country and bluegrass artists. In association with Igniter Productions, Lynchburg Music Fest is the first festival of this caliber to be held in Lynchburg. Our dedication to bringing the city of Lynchburg an experiential, community event for all ages has positioned us as a top music festival in South-Central Tennessee. Lynchburg Music Fest will take place on August 23-24, in the beautiful Wiseman Park adjacent to downtown Lynchburg, just 70 miles south of Nashville.

About Igniter Productions 

Igniter Productions is a full-service provider of music publishing, music promotion and music event management headquartered in Lynchburg, Tennessee. Founded in 2015 by Jonny Hill and Marshall Liles, Igniter Productions aims to serve developing songwriters in the music industry who are unfamiliar with the workings of Nashville, bridging the gap on untapped talent in the country music industry. To date, Igniter Productions represents over 11 different artists and has a professional portfolio of over 200 songs. Since its inception, Igniter continues to expand into music recording, copywriting, and promoting the first-ever Lynchburg Music Fest of Lynchburg, Tennessee.

For more information, visit:


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