MAPCO PRIORITIZES MUSIC PARTNERSHIPS FOR 2023 ANNOUNCING SEVERAL NEW INITIATIVES
MAPCO TO BECOME PRESENTING PARTNER OF POPULAR NASHVILLE CONCERT SERIES, WHISKEY JAM, PROVIDING CUSTOMERS NEW WAYS TO ‘FUEL YOUR PASSION’
‘FUELED BY MAPCO’ ARTIST PROGRAMS LAUNCH THIS SPRING SPOTLIGHTING NASHVILLE’S RISING STARS
MAPCO’S SONG OF SUMMER CONTEST KICKS OFF TODAY
MAPCO Express, the Tennessee-based convenience store chain with stores across the Southeast, is turning up the volume on music experiences in 2023 with the launch of several new programs. In partnership with Nashville’s legendary weekly live show, Whiskey Jam, MAPCO will become the presenting title sponsor of the curated residency and support key events. Throughout 2023, MAPCO will collaborate with Whiskey Jam and the broader Nashville music industry to support the following programs:
· The “Fueled by MAPCO” Artist Series: MAPCO will partner with the most-exciting rising stars in Nashville to fuel their passion, via unique integrations into touring, new music as well as other surprise and delight moments for music fans and consumers alike.
· Artist of the Month: Featuring the new faces of Nashville, MAPCO’s Artist of the Month program will highlight emerging talent to customers via in-store radio, digital signage, social media and on the Whiskey Jam stage.
· MAPCO Radio: In partnership with Mood Media, MAPCO will be launching its own in-store radio programming, so music fans will soon be saying “I heard it first at MAPCO” with a custom curated mix of the best new music out of Nashville and recognizable hits perfectly suited for your next road trip.
To launch MAPCO’s official entry into the Nashville music scene, today kicks off the MAPCO SONG OF SUMMER CONTEST. The team at MAPCO knows local artists across the south have a unique ability to connect with fans through their music, and because of that, MAPCO will fuel the dream of one lucky artist. Submissions will be solicited via TikTok and Instagram from February 15th-March 15th and the “Song of the Summer” grand prize includes usage on MAPCO’s Summer advertising campaign, featured placement on MAPCO Radio, Whiskey Jam playlist, performance on the Whiskey Jam stage during CMA Fest, a recording session with Strand Entertainment, music video shoot, free gas for a year and more. Click HERE to learn more details and enter for your chance to win.
“MAPCO believes Music Matters so we are hard at work curating music experiences into our brand and our store experience,” shares Jacquelynn Henderson, MAPCO’s Director of Marketing. “That sentiment is driving the support of our ‘Fuel Your Passion’ initiatives connecting local communities to the arts and our goal is to showcase that passion by bringing these programs to life through exciting music-based experiences.”
Guests can sign up in the MAPCO app or follow on social to receive more information as well as updates on how to enter upcoming unique experiences and VIP events.
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Ranked as a Top Workplace USA for two consecutive years, MAPCO works with a team of more than 3,000 dedicated team members with a strong commitment to guest experience to deliver Convenience You Can TRUST® at more than 300 convenience and fuel retailing stores.
Operating in Tennessee, Alabama, Georgia, Arkansas, Kentucky, and Mississippi, MAPCO stores offer a wide array of high-quality products and services. Guests can find a Better Break to refresh and recharge with freshly brewed coffee, packaged snacks and drinks, high-quality fuel, and special deals through the industry-leading MY Reward$ loyalty program. MAPCO and its subsidiaries also operate a fuel logistics business comprised of 48 tankers and a fuel wholesale and fleet group serving hundreds of accounts. MAPCO is a subsidiary of COPEC, a leading South America-based retail company.
About Whiskey Jam
Founded in January 2011, Whiskey Jam has entertained Music City and its guests for over a dozen years. The weekly series has hosted over 800 live events featuring thousands of performances by artists and songwriters since its inception. From its humble plywood stage in a bar off of Nashville's famous Music Row, Whiskey Jam has featured artists including Chris Stapleton, Kacey Musgraves, Luke Combs, Maren Morris, Morgan Wallen, Kane Brown, Sam Hunt, Melissa Etheridge, Old Dominion, OneRepublic and many more. What started out as a group of friends getting together to share songs and good times quickly became a staple in the Nashville live music scene. Among its proudest achievements, a sold-out crowd packed the Ryman Auditorium for Whiskey Jam’s 10th anniversary celebration in 2021. The early support of today's superstars has led to collaborations with Luke Combs' Whiskey Jam x Bootlegger Tailgate Party in conjunction with all of his North American stadium shows as well as Whiskey Jam’s opening slot on Old Dominion’s “No Bad Vibes” Tour which features up and coming artists like; Frank Ray, Kassi Ashton and Greylan James. In addition to music, Whiskey Jam’s lifestyle merchandise line has shipped to all 50 states, dozens of countries all around the globe, and is worn proudly by members of the "Jam Fam" both on the stage and in the crowd.