CMT Taps Hawaiian Powerhouse JoLivi As ‘Next Up Now’ Feature Artist
CMT taps Hawaiian pop/country powerhouse JoLivi as a “CMT Next Up Now” feature artist. The new digital franchise is highlighting JoLivi’s “Better” music video on CMT.com as well as CMT’s Twitter and Facebook platforms this week. The “Better” music video was directed by Pat Barazza and features JoLivi, “strutting around Nashville’s famous Printer’s Alley in the wake of an unexpected breakup, and putting the theme of her getting-over-him anthem into action (Sounds Like Nashville).” JoLivi tells CMT, “This song is about the end of a relationship leaving you in a better place than you were before, so we wanted the video to be fun and light and just cruising around my favorite city, Nashville!”
The ‘vibrant’ (Taste of Country) vocalist is celebrating the release of “Better” and her most recent single, “Stuck.” Produced by industry vet Johnny Garcia (Trisha Yearwood, Garth Brooks), the tracks have collectively garnered more than 280K streams on Spotify while being featured on premiere playlists Wild Country, New Music Nashville, Next from Nashville and Pop-Co. The “Better” music video made its exclusive premiere with Sounds Like Nashville and is also in rotation on The Country Network. As an ‘artist to watch’ (Taste of Country), JoLivi is currently in the studio recording more new music due out this fall.
ABOUT JOLIVI Born and raised in the Hawaii Islands, JoLivi's love for country music started at a young age. While some may not correlate country music and the aloha state, the rural landscapes and laid-back lifestyle emulate everything we love about the genre. The 'endearing' artist (Taste of Country) caught the music bug as a child and quickly began singing wherever she had a chance. After graduating with a Theatre degree from Colorado State, JoLivi decided it was time to make the move to LA to pursue her music career full time. While in LA, JoLivi had the opportunity to open for artists including Andy Grammar, Gavin DeGraw, Lindsey Stirling and more alongside the release of four singles garnering more than 900K views on YouTube and charting in the Top 40 at Hot AC Radio. Her vocal chops turned critics heads with Perez Hilton stating she possessed 'star potential' and Hot AC radio stations around the US spinning her singles. Recalling the 'grittiness of Pink as if mixed with the power of Trisha Yearwood' (Roughstock), JoLivi is now residing in Nashville and celebrating the release of her two new tracks, "Stuck and “Better.” With industry vet Johnny Garcia (Garth Brooks, Trisha Yearwood) at the helm, these releases follow JoLivi's debut onto the country scene with "Take A Shot," followed by "Crooked Crown" and her previous single "Vinyl." The "Vinyl" music video made its world premiere on CMT and caught the attention of premiere music blog Taste of Country as they named JoLivi one of '5 Country Acts to Watch.' JoLivi was recently invited to perform and co-host live from downtown Nashville for Phoenix's coverage of the NFL Draft and performed her first official CMA stage at the 2019 CMA Fest.