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  • Writer's pictureMary Ann


Virtual Fundraiser Encourages Wine Lovers Everywhere To Help Fund The Fight Against Cancer With Online Initiative

This week, the Nashville Wine Auction, the country’s longest-running charity wine auction, is launching a unique online public awareness and fundraising initiative centered around making a toast on social media in honor of someone who has fought or is fighting cancer in some way. The initiative is called #LoveWineHateCancer, and it combines the love and fun of wine with the heartfelt compassion for people living with cancer. The nonprofit organization is asking the public to help them spread the word and raise funds for several worthy cancer-fighting organizations with global reach, national impact, and local touch.

“We unfortunately can’t gather together in groups in person these days,” said Nashville Wine Auction CEO Holly Whaley. “However, we still want to raise money for the cancer-fighting organizations our nonprofit supports. Additionally, we enjoy celebrating the love of wine with one another, so we created this social media-based initiative to help us do that. We believe #LoveWineHateCancer will be fun, build connections, raise awareness, and generate much-needed funds for our beneficiaries in need.”

The #LoveWineHateCancer initiative officially launches Thanksgiving week, teeing up the opportunity for family members and friends to share toasts with one another online in a year when many will be unable to travel to celebrate the holiday in person. The website is

How to Participate and Make a Toast:

Participants simply post a photo or video and tell their story and make a toast. Maybe it is a memory of a loved one lost to cancer, or encouragement for someone living with cancer. They then invite friends to share their stories and toasts – and donate – to help fund the fight against cancer. They are then encouraged to use #LoveWineHateCancer and tag @lovewinehatecancer to help easily share stories. Lastly, likes and shares are encouraged to help increase awareness of the new initiative.

In addition to making a toast, some people may choose to support by simply going to and making a donation or buying #LoveWineHateCancer promotional merchandise.

The Nashville Wine Auction expects to expand the initiative nationally and internationally amongst its many partners and supporters. A few early wineries and wine retailers working with #LoveWineHateCancer even before launch include: Red Sprits & Wine, Wine Shoppe at Green Hills, Marimar Estate, and CADE Estate Winery. (Details at

“Our hope is that our little online initiative will grow across the country,” said Whaley. “We believe it has the potential to raise money while connecting us through social media toasts and a united cause. Let’s have some fun and do some good!”

For more details, go to

Nashville Wine Auction 2020 Beneficiaries:

American Cancer Society’s Hope Lodge, Gilda’s Club Middle Tennessee, HopeKids, Leukemia Lymphoma Society, Make-A-Wish Foundation® of Middle Tennessee, PearlPoint Nutrition Services, Vanderbilt-Ingram Cancer Center, Saint Thomas Cancer Network and St. Jude Children’s Research Hospital.

ABOUT NASHVILLE WINE AUCTION: Nashville Wine Auction’s mission is to unite the wine community to fund the fight against cancer. Throughout the year, Nashville Wine Auction hosts three major events – Pairings: The Ultimate Wine and Food Weekend; l’Eté du Vin: The Country’s Longest-Running Charity Wine Auction; and the brand-new (next year) Music City Harvest Party. Established in 1980, the Nashville Wine Auction has raised more than $27 million for organizations whose purpose is directly related to treatment, patient care and the eradication of cancer here in Middle Tennessee.


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