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  • Writer's pictureMary Ann

The Swon Brothers Hit The Road with Thorogood®

Cody Uhls / Cody Uhls Photography

The Swon Brothers are proud to announce a tour partnership with Thorogood®. For over 125 years, Thorogood has been dedicated to delivering safety and comfort to their customers. They have created a legacy of industry-leading footwear and Zach and Colton swear by their products and wear them on and off stage. “Thorogood is our kind of boots and our kind of people. Whether we are hunting, traveling, or playing shows, it’s easy to fall in love with how good these boots feel. The Thorogood team has a ‘USA made’ mentality and standard that makes you proud to be wearing the brand with the comfort to back it up,” says Colton Swon.

"Thorogood is beyond proud to support The Swon Brothers as they rise to the top. The enthusiasm they have for Thorogood is authentic, and the passion they have for making great music mirrors our passion for making great boots. The Swon Brothers are a true representation of what our brand stands for; hard work, dedication and a little fun along the way. We’re confident that Thorogood footwear will keep the brothers comfortable on stage and while in pursuit of all of the adventures that lie ahead. We are honored that they have chosen us to be their partner!" says Bianca Boettcher, Marketing Manager. Not only are the brothers promoting the footwear onstage, giving away a pair to a lucky fan at each show, but their tour bus is rolling down the road showcasing The Swon Brothers' - Thorogood relationship with a custom bus wrap. THOROGOOD® is an industry leader in boots for the working trades and in public safety, fire and military. Thorogood also manufactures a broad selection of footwear for the outdoor industry; including rubber knee boots, neoprene boots and full leather hikers all with waterproof and insulation options. For more information, visit

THE SWON BROTHERS were thrilling audiences long before their appearance as finalists on NBC’s The Voice and have released a repertoire of amazing songs since, including the HIT, “Later On,” from their self-titled major label debut. It was recently announced that Zach and Colton co-wrote the title track of superstar Blake Shelton's new album BODY LANGUAGE, which was released in May. Their current self-produced full-length album, NASHLAHOMA, features songs they wrote themselves and co-wrote, as well as choice cuts written by fellow artists like FGL’s Brian Kelley and Tyler Hubbard, Charles Kelley (Lady A), and Jimi Westbrook and Phillip Sweet (Little Big Town), and a co-write with Lewis Brice on the rockin’ anthem “Southern Draw." One of the highlights is a collaboration with legend and fellow “Okie,” Vince Gill, on their song “Travelin’ On.” The Swon Brothers are featured on many digital streaming platforms and playlists, including Spotify Playlists: New Boots, Breakout Country, Next From Nashville, Fresh Finds: Country, Stations: New Country, New Music Nashville and Country Sunrise, among others. Having toured as part of Carrie Underwood’s Storyteller Tour and Brad Paisley’s Country Nation World Tour, as well as their own headlining shows, the brothers are excited to announce a tour partnership with the Thorogood® footwear brand.

photo courtesy Jamie Millican/ WrapArtist


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